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GOTCHA features a complete collection of Electronic Arts flat box games.
(Not all computer platforms are listed, but all unique titles are listed.) Today EA is one of the most prolific publishers in the world. It all
started in 1983 with a unique marketing concept. EA produced games
packaged in approximately 9" square, flat boxes. They are great for collecting
because they are unusual, durable and take up little space. More
importantly from a historic standpoint, EA also
prominently promoted the developers of these games. Authors are usually mentioned by
name and presented like artists. The boxes often include pictures and biographies,
much like the record albums they mimic. Somehow this is still a rarity in an
industry that depends so heavily upon the creativity of its artists.
The flat boxes were certainly an oddity in the early 80's, but the popularity
of EA's games caused many copycats. Activision, Accolade, Mindscape and
Interplay were some of the high profile flat-box copycats.
Budd Steinhilber, who was President
of the San Francisco design firm of Steinhilber, Deutsch & Gard,
which designed the original packaging, told GOTCHA, "In 1983 In
respect to the three leaf, two-fold, square album concept. I can tell you
that the inspiration for this format grew out of sketches that Barry
Deutsch and I first proposed to Rich Melmon,
Trip Hawkins, and Bing Gordon. As you know, most
video-games at the time were on cartridges, so presentation of the floppy
disk deserved more than just a simple one part sleeve. Especially since Trip
wanted to punch-up not only the game features, but promote the "electronic
artists" as well. (And it allowed us to stretch Dr.J. & Larry Bird's lanky
frames across three panels). We also worked closely with Jeff Silverstein
(Goodby,Berlin & Silverstein)
in some aspects of early advertising design strategy. Here are three of our
earliest albums (One on One, Worms and Pinball ) for which we did design,
art production, and photo art-direction."
There are four types of EA flat boxes:
| Tri-fold: The original flat-box that, upon opening, has
three panels -- left, center and right. Examples
include: Archon, Pinball Construction Set and The Last Gladiator. |
| Bi-fold: This variant came slightly later and only features two
panels that open like a book. Examples include: The Bard's Tale,
Racing Destruction Set and Mail Order Monsters. |
| Record Sleeve: This variant is similar to traditional record album packaging.
It is simply a cardboard pocket with an opening on one side. Nothing
folds out. Examples include: The "Amazing Software" line and
budget repackaging for the "Software Classics" line. |
| Fat Box: This variant is still approximately 9" square
but is about three times thicker than a standard flat box.
If it were a record album, it would be comparable to a boxed set. This
box is unique in that it has a lid that separates from the bottom container.
Examples include: The Bard's Tale II, Robot Rascals and Radio
Baseball. |
While the flat box games make up a large part of EA's product line during the Golden
Age of Computer Gaming (1979 - 1992), they are only one part of their vast library of
games. Flat boxes were only produced for new games through 1988, and more conventional boxes were
also used before then. That is why these unique flat boxes are given their own
section here in Collectibles. For more information on
other Electronic Arts packaging, see GOTCHA's tribute to Electronic Arts
and the EA Flat Box Photo Gallery. By the way,
you won't find any EA non-game software on this site (such as Music Construction
Set, Cut & Paste or Movie Maker). Even though these titles come in
flat boxes and are stored in a remote corner of the GOTCHA museum, they are
not welcome on this gaming-dedicated site. In fact, merely mentioning
those titles now requires a classic game be depicted to help rebalance the site:
Archon: The Light and the Dark. Open the
tri-fold box to reveal a picture of the authors: Jon Freeman, Paul Reiche III and Anne
Westfall. EA flat boxes are both employee and environment friendly.
Resources
Markus Brenner's EA
Catalog Numbers Page
GOTCHA's Electronic Arts Page
GOTCHA's EA Flat Box Photo
Gallery
The Museum
Game Name: |
Publisher: |
OS: |
Media: |
Category: |
Condition: |
Year: |
Adventure Construction Set |
Electronic Arts |
C64 |
5.25" Disk |
RPG |
F |
1984 |
Age of Adventure |
Electronic Arts |
Atari |
5.25" Disk |
RPG |
MS |
1981-86 |
Amnesia |
Electronic Arts |
C64 |
5.25" Disk |
Adventure |
F |
1987 |
Amnesia |
Electronic Arts |
Apple II |
5.25" Disk |
Adventure |
MS |
1987 |
Amnesia |
Electronic Arts |
DOS |
5.25" Disk |
Adventure |
F (MMC) |
1987 |
Archon |
Electronic Arts |
Atari |
5.25" Disk |
Action/Strategy |
F |
1983 |
Archon |
Electronic Arts |
C64 |
5.25" Disk |
Action/Strategy |
MS |
1983 |
Archon II: Adept |
Electronic Arts |
C64 |
5.25" Disk |
Action/Strategy |
F |
1984 |
Arcticfox |
Electronic Arts |
Atari ST |
3.5" Disk |
Arcade |
F |
1985-86 |
Arcticfox |
Electronic Arts |
Apple II |
5.25" Disk |
Arcade |
NM |
1985-86 |
Arcticfox |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
MS |
1985-86 |
Axis Assassin |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
MS |
1983 |
Chuck Yeager's Advanced Flight Trainer |
Electronic Arts |
Apple II |
5.25" Disk |
Simulation |
F |
1987 |
Chuck Yeager's Advanced Flight Trainer |
Electronic Arts |
C64 |
5.25" Disk |
Simulation |
MS |
1987 |
D-Bug |
Electronic Arts |
Atari |
5.25" Disk |
Edutainment |
MS |
|
Dan Dare: Pilot of the Future |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
MS |
|
Deathlord |
Electronic Arts |
C64 |
5.25" Disk |
RPG |
F |
1988 |
Deathlord |
Electronic Arts |
Apple II |
5.25" Disk |
RPG |
F |
1988 |
Delta Patrol |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
MS |
|
Demon Stalkers |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
MS |
1987 |
Dragon's Lair |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
F |
1983 |
Earl Weaver Baseball |
Electronic Arts |
DOS |
5.25" Disk |
Sports |
F |
1987 |
EOS: Earth Orbit Stations |
Electronic Arts |
C64 |
5.25" Disk |
Strategy |
MS |
1984-1987 |
F/A-18 Interceptor |
Electronic Arts |
Amiga |
3.5" Disk |
Simulation |
NM (S) (T) |
|
Ferrari Formula One |
Electronic Arts |
Amiga |
3.5" Disk |
Simulation |
F |
1988 |
Golden Oldies |
Electronic Arts |
C64 |
5.25" Disk |
Misc. |
MS |
|
Grand Slam Bridge |
Electronic Arts |
DOS |
5.25" Disk |
Misc. |
F |
1985-87 |
Hard Hat Mack |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
NM |
1983 |
Hard Hat Mack |
Electronic Arts |
Atari |
5.25" Disk |
Arcade |
MS |
1983 |
Heart of Africa |
Electronic Arts |
C64 |
5.25" Disk |
RPG |
MS |
1985 |
Legacy of the Ancients |
Electronic Arts |
DOS |
5.25" Disk |
RPG |
F |
1987 |
Legacy of the Ancients |
Electronic Arts |
C64 |
5.25" Disk |
RPG |
MS |
1987 |
Legacy of the Ancients |
Electronic Arts |
Apple II |
5.25" Disk |
RPG |
IM |
1987 |
Lords of Conquest |
Electronic Arts |
Atari ST |
3.5" Disk |
Strategy |
F |
1986-88 |
Lords of Conquest |
Electronic Arts |
Atari |
5.25" Disk |
Strategy |
MS |
1986 |
M.U.L.E. |
Electronic Arts |
C64 |
5.25" Disk |
Strategy |
MS |
1983 |
M.U.L.E. |
Electronic Arts |
Atari |
5.25" Disk |
Strategy |
NM (S) (T) |
1983 |
Mail Order Monsters |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
MS |
1984-85 |
Make Your Own Murder Party |
Electronic Arts |
C64 |
5.25" Disk |
Misc. |
VG |
1986 |
Marble Madness |
Electronic Arts |
Apple IIGS |
3.5" Disk |
Arcade |
F |
1984-87 |
Marble Madness |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
F |
1984-86 |
Mind Mirror |
Electronic Arts |
C64 |
3.5" Disk |
Misc. |
VG |
1986 |
Mind Mirror |
Electronic Arts |
Apple II |
5.25" Disk |
Misc. |
MS |
1986 |
Murder on the Zinderneuf |
Electronic Arts |
DOS |
5.25" Disk |
Adventure |
F/F |
1983-84 |
Murder on the Zinderneuf |
Electronic Arts |
Atari |
5.25" Disk |
Adventure |
F |
1983 |
One on One |
Electronic Arts |
C64 |
5.25" Disk |
Sports |
MS |
1983 |
One on One |
Electronic Arts |
Atari |
5.25" Disk |
Sports |
MS |
1983 |
Patton VS Rommel |
Electronic Arts |
Mac |
3.5" Disk |
Strategy |
F |
1986 |
Patton VS Rommel |
Electronic Arts |
C64 |
5.25" Disk |
Strategy |
MS |
1986 |
PHM Pegasus |
Electronic Arts |
C64 |
5.25" Disk |
Simulation |
F (S) (C) |
1987 |
PHM Pegasus |
Electronic Arts |
Apple II |
5.25" Disk |
Simulation |
IM |
1987 |
Pinball Construction Set |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
MS |
1985 |
Pinball Construction Set |
Electronic Arts |
Atari |
5.25" Disk |
Arcade |
MS |
1985 |
Pinball Construction Set |
Electronic Arts |
Unknown |
5.25" Disk |
Arcade |
G |
1985 |
Pinball Construction Set |
Electronic Arts |
Apple II |
5.25" Disk |
Arcade |
F |
1982-84 |
Racing Destruction Set |
Electronic Arts |
Atari |
5.25" Disk |
Arcade |
MS |
1985 |
Racing Destruction Set |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
F |
1985 |
Radio Baseball |
Electronic Arts |
DOS |
5.25" Disk |
Sports |
F |
1986 |
Realm of Impossibility |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
MS |
1983-84 |
Realm of Impossibility |
Electronic Arts |
Atari |
5.25" Disk |
Arcade |
NM |
1983-84 |
Return To Atlantis |
Electronic Arts |
Amiga |
3.5" Disk |
Adventure |
G |
1985-88 |
Robot Rascals |
Electronic Arts |
C64 |
5.25" Disk |
Board |
VG |
1986 |
Robot Rascals |
Electronic Arts |
Apple II |
5.25" Disk |
Board |
MS |
1986 |
Sanxion |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
MS |
|
Skate or Die |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
NM (S) (T) |
1987 |
Skyfox |
Electronic Arts |
Atari ST |
3.5" Disk |
Arcade |
|
1984-85 |
Skyfox |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
F |
1984-85 |
Skyfox II: The Cygnus Conflict |
Electronic Arts |
Amiga |
3.5" Disk |
Arcade |
G |
1987 |
Skyfox II: The Cygnus Conflict |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
MS |
1987 |
Skyfox II: The Cygnus Conflict |
Electronic Arts |
DOS |
5.25" Disk |
Arcade |
F |
1987-88 |
Starflight |
Electronic Arts |
DOS |
5.25" Disk |
RPG |
NM (S) (T) |
1986
|
Strike Fleet |
Electronic Arts |
Apple II |
5.25" Disk |
Simulation |
NM |
1987 |
Super BoulderDash |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
MS |
1984-86 |
The Bard's Tale II |
Electronic Arts |
Amiga |
3.5" Disk |
RPG |
F |
1988 |
The Bard's Tale II |
Electronic Arts |
C64 |
5.25" Disk |
RPG |
MS |
1988 |
The Bard's Tale III: Thief of Fate |
Electronic Arts |
Apple II |
5.25" Disk |
RPG |
F |
1988 |
The Bard's Tale III: Thief of Fate |
Electronic Arts |
C64 |
5.25" Disk |
RPG |
G |
1988 |
The Bard's Tale: Tales of the Unknown Volume I |
Electronic Arts |
Apple IIGS |
3.5" Disk |
RPG |
MS |
1985-87 |
The Bard's Tale: Tales of the Unknown Volume I |
Electronic Arts |
C64 |
5.25" Disk |
RPG |
F |
1985-87 |
The Bard's Tale: Tales of the Unknown Volume I |
Electronic Arts |
Atari ST |
3.5" Disk |
RPG |
MS |
1985-87 |
The Last Gladiator |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
F |
1983 |
The Last Gladiator |
Electronic Arts |
Apple II |
5.25" Disk |
Arcade |
MS |
1983 |
The Official America's Cup Sailing Simulation |
Electronic Arts |
C64 |
5.25" Disk |
Simulation |
MS |
|
The Seven Cities of Gold |
Electronic Arts |
Atari |
5.25" Disk |
RPG |
MS |
1984 |
The Seven Cities of Gold |
Electronic Arts |
C64 |
5.25" Disk |
RPG |
F |
1984 |
The Standing Stones |
Electronic Arts |
C64 |
5.25" Disk |
RPG |
MS |
1983 |
Touchdown Football |
Electronic Arts |
Atari |
5.25" Disk |
Sports |
VG |
1985-86 |
Ultimate Wizard |
Electronic Arts |
C64 |
5.25" Disk |
Arcade |
F |
1984-86 |
Wasteland |
Electronic Arts |
C64 |
5.25" Disk |
RPG |
NM (S) (T) |
1987-88 |
Wasteland |
Electronic Arts |
Apple II |
5.25" Disk |
RPG |
IM |
1986-88 |
Word Flyer |
Electronic Arts |
Atari |
5.25" Disk |
Edutainment |
VG (MMC) |
1983 |
World Tour Golf |
Electronic Arts |
Apple IIGS |
3.5" Disk |
Sports |
F |
1985-87 |
Worms? |
Electronic Arts |
C64 |
5.25" Disk |
ALife |
MS |
1983 |
Worms? |
Electronic Arts |
Atari |
5.25" Disk |
ALife |
MS |
1983 |
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