BOOTH #6001 - KENTIA HALL
SNK ENTERTAINMENT, INC.



SNK ENTERTAINMENT INC. UNVEILS NEOGEO POCKET MP3 PLAYER,
NEW TITLES

Company Also Debuts New Logo and Corporate Identity


LOS ANGELES - May 11, 2000 - SNK Entertainment Inc., a newly created division
of SNK Japan, is displaying a new MP3 add-on for the NeoGeo Pocket Color
handheld gaming system - the first of its kind in North America - at the
Electronic Entertainment Expo (E3) in Los Angeles, May 11 through May 13,
2000.  The company is also announcing a number of new titles for the NeoGeo
Pocket Color, Sega Dreamcast and Sony PlayStation platforms.

SNK Entertainment Inc. was created as a new corporate entity under which
SNK’s consumer product offerings, including the NeoGeo Pocket Color hardware
and software, in addition to titles for other consoles, will be marketed and
distributed.

"This is an exciting time for SNK Entertainment because we’ve got a fresh
take on what needs to be done to help the NeoGeo Pocket Color make a splash
in the U.S. handheld market," Joyce Corkos, vice president of marketing, SNK
Entertainment Inc., said.  "This renewed commitment, combined with a
wide-open window of opportunity and a continuous flow of solid titles from
Japan, should help further establish SNK as a key player, not only in the
handheld market, but in the entire video game industry."

Included on this year’s list of titles on display at E3 are some familiar
arcade conversions, some surprising yet well-known names, and a number of
original titles:  "Metal Slug - 2nd Mission"; "Dynamite Slugger" (NGPC);
"Last Blade - Beyond the Destiny" (NGPC); "Faselei" (NGPC); "Cool Boarders
Pocket" (NGPC); "Biomotor Unitron 2" (NGPC); "Cotton" (NGPC); "Neo Baccarat"
(NGPC); "Pocket Reversi" (NGPC); "Picture Puzzle" (NGPC); "Evolution" (NGPC);
"U.S. Wrestling" (NGPC); "Cool Cool Jam" (NGPC); "King of Fighters ’99"
(PSX); "Metal Slug X" (PSX); "Cool Cool Toon" (DC); and "King of Fighters -
Evolution" (DC).

E3 is also the first public appearance for Ben Herman and Joyce Corkos, new
members of SNK Entertainment Inc.’s management team.  Herman, previously with
SNK Corporation of America, has been hired as the company’s vice president of
sales while Corkos, a 15 year industry veteran with experience at Tecmo,
Romstar and Konami, is SNK’s vice president of marketing.

SNK’s NeoGeo Pocket Color, released in August 1999, features a
custom-designed TFT-format LCD with a palette of 4,096 colors, capable of
displaying 146 colors simultaneously.  The 45 x 48 millimeter game window,
which measures 2.6 inches diagonally across, is easier to see from side
angles and in both bright and dim light than Nintendo’s Game Boy Color.

SNK’s NeoGeo Pocket Color also features a unique revolving joystick,
providing gamers with advanced game control and maneuverability.  Two buttons
help players perform all the actions.

Two AA batteries will provide nearly 40 hours of continuous play, double the
amount provided by the Game Boy Color.  NeoGeo Pocket Color also features a
lithium battery, which allows for backup and save game capabilities.  The
unit keeps time on the system’s built-in clock, even when the system is
turned off.

For more information on the Neo Geo Pocket Color, please visit
www.snkusa.com.

About SNK Entertainment, Inc.

Located in Torrance, Calif., SNK Entertainment Inc. is responsible for the
U.S. marketing and distribution of SNK Japan’s consumer line of products.  In
addition to the NeoGeo Pocket Color and supporting software, the company
publishes console games for Sega Dreamcast and Sony PlayStation platforms.  A
spinoff from SNK Corporation of America in April 2000, SNK Entertainment
focuses on delivering quality home entertainment products to the consumer
audience.
SNK Entertainment and SNK Corporation of America are wholly owned
subsidiaries of Japanese-based SNK.  For more information, visit SNK on the
Web at www.snkusa.com.