Editorial by Torture
Screens and blurbs by substance J
Intro
By now, we're all familiar with the situation
regarding SNK in the United States and Europe. Even
now that I think about it, it doesn't seem real. Why
should it, it isn't logical at all? The announcement
didn't hit me as hard as it did many others. I bought
a monochrome Neo Geo Pocket, and never expected the
NGP to see a US release at all. I devoted myself to
the NGP soon after it was announced, despite it being
in the Dreamcast's shadow. I preordered a unit only
on my own blind faith to SNK and their quality
products. Not surprisingly, SNK didn't disappoint.
Even though I knew about a planned color unit, I
bought the original anyway, and it made me more
excited for the color version. I had no knowledge
that some games would feature english. The fact that
they actually did turned out to be a great bonus.
After the release of the Neo Geo Pocket Color, SNK USA prepared to bring the unit to the United States and Europe. For a long time, I never expected to see any NGP release in the west. Even after SNK announced their intentions to release it in the US, I still didn't think it would happen. Considering the nature of SNK USA, and the stranglehold that Nintendo has on pocket games, I just didn't think it was realistic. I'm glad I was wrong.
SNK USA used a conservative strategy in handling the Neo Geo Pocket in the US. They started with direct sales only, and slowly got the unit into retail stores. The US release turned SNK USA into a more active group. Suddenly, they were translating games into english, such as Dive Alert, fixing problems in Puzzle Bobble, and even publishing games on other systems on their own.
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