Editorial by Torture
Screens and blurbs by substance J
By now, we're all familiar with the situation regarding SNK in the United States and Europe. Even now that I think about it, it doesn't seem real. Why should it, it isn't logical at all? The announcement didn't hit me as hard as it did many others. I bought a monochrome Neo Geo Pocket, and never expected the NGP to see a US release at all. I devoted myself to the NGP soon after it was announced, despite it being in the Dreamcast's shadow. I preordered a unit only on my own blind faith to SNK and their quality products. Not surprisingly, SNK didn't disappoint. Even though I knew about a planned color unit, I bought the original anyway, and it made me more excited for the color version. I had no knowledge that some games would feature english. The fact that they actually did turned out to be a great bonus.
After the release of the Neo Geo Pocket Color, SNK USA prepared to bring the unit to the United States and Europe. For a long time, I never expected to see any NGP release in the west. Even after SNK announced their intentions to release it in the US, I still didn't think it would happen. Considering the nature of SNK USA, and the stranglehold that Nintendo has on pocket games, I just didn't think it was realistic. I'm glad I was wrong.
SNK USA used a conservative strategy in handling the Neo Geo Pocket in the US. They started with direct sales only, and slowly got the unit into retail stores. The US release turned SNK USA into a more active group. Suddenly, they were translating games into english, such as Dive Alert, fixing problems in Puzzle Bobble, and even publishing games on other systems on their own.
Biomotor Unitron 2